Part Two
To unleash the full power of business analytics and sustain it over time, you have to make it part of how people across the organization work, manage, and think every day. Many stage 4 or 5 companies we’ve worked with have the DELTA elements in place, and analytical applications are boosting performance and competitiveness, but only in one or two areas of the business, often marketing and logistics. Meanwhile, the organization at large does not employ analytics, and may be puzzled by what they are and why they matter.
We’re not suggesting that everyone in the company must be analytical, simply that the more analytical amateurs a company has, the merrier. And we’re not suggesting that all business activities need ...
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