5. Building Your App’s Total Message

Some people think marketing your Android app consists of doing a little advertising and a press release. Actually, marketing your app, especially if you want to see steady and consistent sales on the Android Market, requires that you do a number of things consistently well. I call this group of activities creating your app’s “total message,” and it includes every aspect of your marketing effort—from how you name your app and the icons and graphics you display, to the wording on your product website and the Android Market. Table 5.1 lists the components of the “total message” for your app. Check each category and give yourself a grade that reflects your progress in each area.

Table 5.1. Grading How Well ...

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