6. Business Processes and Analytics

The purpose of this chapter is to explore the business process landscape of a big corporation and to assess to what extent advanced analytics has permeated those processes.

To do that, I review the information technology supporting such processes and address potential shortcomings. In the end, I provide a hypothesis into possible solutions to add more intelligence into business processes by embedding advanced analytics into them.

At the risk of oversimplifying, Figure 6-1 includes many of the key processes in a big company. The specific processes vary from industry to industry, so what follows is a generalized approach.

Figure 6-1 Enterprise business processes

I have grouped the preceding processes into ...

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