December 2014
Beginner to intermediate
320 pages
6h 31m
English
book
Applied Business Analytics: Integrating Business Process, Big Data, and Advanced Analytics
by Nathaniel Lin
Content preview from Applied Business Analytics: Integrating Business Process, Big Data, and Advanced Analytics
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6. Business Processes and Analytics
The purpose of this chapter is to explore the business process landscape of a big corporation and to assess to what extent advanced analytics has permeated those processes.
To do that, I review the information technology supporting such processes and address potential shortcomings. In the end, I provide a hypothesis into possible solutions to add more intelligence into business processes by embedding advanced analytics into them.
At the risk of oversimplifying, Figure 6-1 includes many of the key processes in a big company. The specific processes vary from industry to industry, so what follows is a generalized approach.
Figure 6-1 Enterprise business processes
I have grouped the preceding processes into ...
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