Foreword
When your dad is insatiably curious about what you are studying, home is not a safe harbor.
I received my master’s in analytics in 2018. Through the course of my graduate school program, my cohort learned how to leverage machine learning, AI, and analytics to add value to businesses and develop solutions for real-world challenges. I have a passion for these things—a passion that I share with my dad, Jeff Prosise. In fact, I can’t tell you the number of times he asked if he could join me in class (I’m not kidding) or launched a salvo of questions about what we were studying in the kitchen when I escaped the grind at my parents’ house.
If you have ever been on an airplane experiencing turbulence and the person next to you coped by striking up a conversation about what a marvel of engineering modern jetliners are because they do not have a single point of failure, you know exactly how I felt.
Our love of data and analytics grew into a shared love of the value it provides. Using the tools and techniques outlined in this book, one can draw certitude in the face of uncertainty. Data science allows you to find underlying truth—to discover what is really happening and how it drives behaviors and outcomes. The ability to peek behind the curtain using analytics, rather than intuition, is an appreciating skill set in our information economy and is vital for people and institutions navigating modern uncertainty.
Equally important is effectively communicating these findings to a nontechnical ...
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