Introduction to Clustering MethodsIntroductionIntroduction to Clustering Uses of ClusteringIntroduction to the Iris DatasetExercise 1: Exploring the Iris DatasetTypes of ClusteringIntroduction to k-means ClusteringEuclidean DistanceManhattan DistanceCosine DistanceThe Hamming Distancek-means Clustering AlgorithmSteps to Implement k-means ClusteringExercise 2: Implementing k-means Clustering on the Iris DatasetActivity 1: k-means Clustering with Three ClustersIntroduction to k-means Clustering with Built-In Functionsk-means Clustering with Three ClustersExercise 3: k-means Clustering with R LibrariesIntroduction to Market SegmentationExercise 4: Exploring the Wholesale Customer DatasetActivity 2: Customer Segmentation with k-means Introduction to k-medoids ClusteringThe k-medoids Clustering Algorithmk-medoids Clustering CodeExercise 5: Implementing k-medoid Clusteringk-means Clustering versus k-medoids ClusteringActivity 3: Performing Customer Segmentation with k-medoids ClusteringDeciding the Optimal Number of ClustersTypes of Clustering MetricsSilhouette ScoreExercise 6: Calculating the Silhouette ScoreExercise 7: Identifying the Optimum Number of ClustersWSS/Elbow MethodExercise 8: Using WSS to Determine the Number of ClustersThe Gap StatisticExercise 9: Calculating the Ideal Number of Clusters with the Gap StatisticActivity 4: Finding the Ideal Number of Market SegmentsSummary