âWe are never deceived; we deceive ourselves.â
âWe like to be deceived.â
Think about how often you make propositional statements as a marketer. You may propose a new product development idea, a change in pricing strategy, or perhaps even suggest changing advertising agencies. You make these propositions because you want to increase the likelihood that your organization will be successful in the future. Letâs see how you can do this better.
The term argument has a bit of an image problem, at least in the United States. It probably makes you think of people speaking loudly and harshly to one another. However, in the field of critical thinking, an argument ...