Chapter 15

Additional Readings

In researching the material for this book, I spent several years reading a variety of resources on critical thinking, epistemology, philosophy of science, and marketing theory. You might as well take advantage of my experience if you seek to expand your “background knowledge” in these fields. You can purchase all of the resources listed below on Amazon—most at significantly reduced prices over their original selling price if you purchase them used, which I did whenever possible by simply entering the book’s title and author’s name in Amazon’s search field.

Where to Begin

I suggest you begin your journey by purchasing a few classics in the fields of marketing and philosophy of science and one video/audio ...

Get Applying Scientific Reasoning to the Field of Marketing now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.