Notes

Chapter 1

1. “Learn HOW to think not WHAT to think” is the tagline of the Critical Thinker Academy, an online critical thinking resource at http://www.criticalthinkeracademy.com/

2. Scriven (2011).

3. De Groot (1969), p. 18–19.

4. Hall (2005), p. 15.

5. Boog (2010).

Chapter 2

1. Bunge (2009), p. 3.

2. Wikipedia, retrieved from http://en.wikipedia.org/wiki/Scientific_method

3. LeBlanc (1998), p. 303.

4. BonJour (2010), p. 311.

5. Ladyman (2002), p. 265.

6. Rudner (1966), p. 1.

7. Grapentine and Teas (2008).

8. Everitt (1995), p. 53.

9. Ladyman (2002), p. 50.

10. Wikiquote, retrieved from http://en.wikiquote.org/wiki/Daniel_Patrick_Moynihan

11. Bunge (2005), p. 171.

12. More broadly, a “fact” need not be known, but potentially ...

Get Applying Scientific Reasoning to the Field of Marketing now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.