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Applying Scientific Reasoning to the Field of Marketing by Terry Grapentine

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Bibliography

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Belch, G.E., & Belch, M.A. (2001). Advertising and promotion. New York, NY: McGraw-Hill Irwin.

Bishop, M.A., & Trout, J.D. (2005). Epistemology and the psychology of human judgment. New York, NY: Oxford University Press.

BonJour, L. (1985). The structure of empirical knowledge. Cambridge, MA: Harvard University Press.

BonJour, L. (2010). Epistemology: Classic problems and contemporary responses. New York, NY: Rowman & Littlefield Publishers, Inc.

Boog, J. (2011). 6 reasons why borders when bankrupt. Retrieved from http://www.mediabistro.com/galleycat/why-borders-went-bankrupt_b23802 ...

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