Chapter 4. Building Mobile Websites

Intelligence is the ability to adapt to change.

Stephen Hawking

In this chapter:

A mobile site, much like a native mobile application, is most likely to be consumed by users on the move: people who are standing up, in a hurry, busy, or waiting in line. Under these conditions, users are probably willing to connect to a site using a tiny device because they really believe that they derive some benefit from the site. The site, therefore, must be direct, concise, and accurate.

It is essential that a mobile site should load quickly and allow users to reach all main functionalities in just a few clicks or taps. The user interface should ...

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