December 2023
Beginner to intermediate
5 pages
9m
English
article
Are Everywhere Stores the New Face of Retail?
by David R. Bell, Santiago Gallino, Antonio Moreno
Overview
Historically, customer engagement and product fulfillment occurred in the same place — a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related approach is to use nontraditional spaces for inventory storage, potentially speeding fulfillment. While it’s still early days, retailers should proactively consider these strategies’ potential risks and opportunities.
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