Perceiving a “holier than thou” attitude
makes others more vigilant about detecting
even the smallest error.
This typically doesn’t work. The more insecure we
are, the more likely others will pick up on our attempts
to protect our image.
9
Instead of reassuring others of
our authenticity, our defensiveness makes people more
inclined to doubt it.
This is true even when we have fallen short of our val-
ues because external obstacles have prevented us from
acting in alignment with them. During her long tenure
at an organization with a strong macho culture, Celia
had witnessed minority groups at a disadvantage, but
her advocacy for fairness and more equal opportunities
had gone nowhere. When a new CEO whose values
aligned with ...