Art, Media Design, and Postproduction

2Analogized Codification

Mashups of Image and Text

Premise: This chapter explores the relation of image and text in terms of analogical and digital code by evaluating their integral role in the production of art and media design.

Analogical code and digital code stand for image and text respectively. Contemporary culture combines visual and written language in order to share ideas that are best communicated with the combination of both forms. Image and text are the foundation of contemporary media production, from basic single-page advertisements to major transmedia productions that increasingly cover all areas of communication from television to social media.¹ Image is defined as analogical code, and text as digital code according to how individuals ...