1 Artificial Intelligence in Marketing

Rachita Kashyap and Rishi Dwesar

Marketing and Strategy Department, IBS, IFHE University, Hyderabad

DOI: 10.1201/9781003125129-1


1.1 Introduction

During the early days of AI in the 1950s, scientists were asking questions like “Can machines think?” and were looking into deep, complex issues of mechanizing emotional intelligence. However, in today’s world of Amazon’s Alexa, Apple’s Siri, Google Assistant ...

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