19 
Improving Data-Based Decision-Making
In this chapter:
Imagine you’re at the airport getting ready to catch a flight to Phoenix to attend a friend’s graduation party. You’re a loyal customer, so you fly the same airline. When you arrive at the airport, you start to worry. You see people gathering in front of the arrivals and departures monitors. You follow the crowd, look up at the screen, and see that your flight has been canceled due to inclement weather. ...
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