WHO IS RESPONSIBLE FOR DESIGN?INTRODUCTION TO DESIGNAI AS A COMPETITIVE ADVANTAGETHE TEN ELEMENTS OF DESIGN1. DESIGN YOUR BUSINESS MODEL2. SET GOALS FOR THE ENTIRE FIRM3. SPECIFY OBJECTIVES FOR AUTOMATION AND INTELLIGENCE4. DESIGN WORK TASK FRAMES BASED ON HUMAN-COMPUTER INTERACTION5. PERFORM A DTC (DO, THINK, CREATE) ANALYSIS6. CREATE A SADAL FRAMEWORK7. DEPLOY A FEEDBACK SYSTEM AND DEFINE PERFORMANCE MEASURES8. DETERMINE THE BUSINESS CASE OR VALUE9. ANALYZE RISKS10. DEVELOP A GOVERNANCE PLANSOME ADDITIONAL IDEAS ABOUT DESIGNING INTELLECTUALIZATIONSUMMARY OF THE DESIGN PROCESSREFERENCESNOTE