CHAPTER 5: BIAS IN AI – WHY IS IT IMPORTANT AND POTENTIALLY DANGEROUS?

“Human bias is an issue that has been well researched in psychology for years. It arises from the implicit association that reflects bias we are not conscious of and how it can affect an event’s outcomes.

Over the last few years, society has begun to grapple with exactly how much these human prejudices, with devastating consequences, can find their way through AI systems. Being profoundly aware of these threats and seeking to minimize them is an urgent priority when many firms are looking to deploy AI solutions.”

Steve Nouri128

Before we can examine bias in AI, we must first understand human bias129 and how it can creep into our everyday actions and thoughts. Humans like ...

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