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Artist Management for the Music Business, 5th Edition

Name: Artist Management for the Music Business, 5th Edition
Author: Paul Allen
ISBN: 9781000549584

by Paul Allen

March 2022

Intermediate to advanced

400 pages

10h 57m

English

Focal Press

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Cover
Half-Title Page
Title Page
Copyright Page
Dedication
Table of Contents
List of Illustrations
Acknowledgments
Introduction
1 Artist Management and Its Principles
Considering Artist Career Management in the Music Business Be Creative, Informed, and Connected Understand People and Business Functions of Management Planning Organizing Leading and Directing Controlling Artist Management Skills: Networking is Key to a Career in Music Other Artist Manager Skills and Traits Understanding Human Nature Leadership Coaching Communication Other Skills Building a Career in Artist Management Note References

2 Preparing to Manage
Management Is Part of a Big Business Acquiring the Knowledge Understanding the Nature of Artist Management Making Decisions Managing Pressure Reality One Reality Two Reality Three Reality Four Reality Five Reality Six Reality Seven Reality Eight Reality Nine Reality Ten Managers Are Inconspicuous An Understanding of Power in the Music Business The Power of Money The Power of Access The Power of Your Latest Success The Power of Your Body of Work The Power of Hard Work Power Carries a Responsibility to Give Back Code of Practice Notes References
3 Entrepreneurship and Basic Money Management
The Tools for the Artist Management Entrepreneur Education Experience Vision Business Plan The Skills and Characteristics of the Entrepreneur Manager Money Management: Yours and Theirs Basic Money Management Tracking Your Company’s Money Funding Your Company at Startup Final Thoughts References
4 The Artist Prepares to Be Managed
Being Commercial Is Not Selling Out Know Who You Are Artistically Get Experience Social Media and Networking Be Professional Be Prepared for Management Plan to Be Patient References
5 Lessons in Artist Management
The King and the Colonel Lessons Learned Rene Angelil: Target Marketing Lessons Learned Michael Jeffery: Conflicts of Interest Lessons Learned Peter Grant: A Shared Belief between the Artist and the Manager Lessons Learned Herbert Breslin: Promoting Your Artist Lessons Learned Joe Simpson: Manage by the Boy Scout Motto Lessons Learned Jon Landau: Keeping a Business Focus Lessons Learned Bob Doyle: Using Your Network Lessons Learned Johnny Wright: A Matter of Timing Lessons Learned Lou Pearlman: A Matter of Trust Lessons Learned Sharon Osbourne: A Family Experience Lessons Learned Lukasz Gottwald (Dr Luke): Having It in Writing Lessons Learned Jonnetta Patton and Usher; Paul Rosenberg and Eminem Managing an Artist’s Image Lessons Learned Tohme Tohme: “I Am Not in the Music Business” Lessons Learned Scott Hinds: “What Can You Do for Me that I Can’t Do for Myself?” Lessons Learned Andrew Loog Oldham: Exploiting Your Artist’s Talents Lessons Learned Notes References
6 Managing Your Own Music Career
The Importance of Followers in a Fan Network Live Performance Keeps the Bills Paid A Band Should Create a Group Agreement Tools to Get You Where You’re Going Managing Your Music Advice from a Veteran Independent Artist to All Other Independent Artists Notes References
7 The Artist Management Contract
Negotiating the Contract The Length of the Contract The Manager’s Services to the Artist Exclusivity Power of Attorney Payment for the Manager’s Services Earnings Following the Contract Period The Manager’s Expenses Other Sections Contracting with a Minor A Contract Example Review Michael Jackson’s Final Artist Management Contract SERVICES AGREEMENT RECITALS ARTICLE 1 Basic Obligations of the Parties ARTICLE 2 Terms of Payment ARTICLE 3 Term of Agreement ARTICLE 4 Disclaimer of Consequential Damages ARTICLE 5 General SCHEDULE A Services SCHEDULE B Contract Price Notes References
8 A Planning Primer for the Artist Manager
Setting and Achieving Goals Planning a Personal Budget for the Artist Planning and Budgeting an Event An Event Plan When and Where Invitations Food and Beverage The Performance Promotion A Sample Budget Planning Tools Notes References
9 Doing Business as an Artist, or Doing Business for an Artist
Understanding Target Markets Defining an Artist’s Target Market Ways to View Market Segments Branding and Image The Artist’s Support Team Booking Agent Attorney Publicist Manager of Digital Media Manager of Promotion Business Advisors Alternative Forms of Business for the Artist Proprietorship Partnership Corporation Limited Liability Company or Partnership The Internet and Worldwide Web: A Very Basic Primer for the Artist Manager and the Self-Managed Artist The Importance of a Domain Name A URL Web Hosting Services Content Mining Digital Media for Information Notes References
10 Income from Live Performance and Merch
Booking the Performance Business Management of Live Performances Tour Management Promoting the Performance The Promoter The Performance Contract Merchandise International Touring College Tours Notes References
11 Income from Songwriting
A Very Basic Primer on Copyright Song Publishing Songwriting Income from Sales of Recordings Songwriting Income from Song Performance Songwriting Income from Streaming Selling or Borrowing from Future Songwriting Royalties Publishing as a Negotiating Asset Notes References
12 Income from Recording
Recording for Full-Service Labels Income and Expenses for the Artist from a Recording Contract Creating and Paying for the Recording Artist’s Income The Role of the Producer Other Expenses Charged to the Artist Things for Which the Label Customarily Pays 360 Recording Contracts Labels and Artist Management Artists Who Own or Record for Independent Labels It’s Business The Role of Traditional Radio in the Recording Artist’s Income The Business of Terrestrial Radio The Business of Streaming Services and Satellite Radio The Charts College Radio Sponsorships, Endorsements, Television, and Motion Pictures Unions and the Recording Industry Notes References
13 Conducting Business for the Artist
Time Management Going for the Contract Know the Purpose of the Meeting and Do the Homework Prepping for the Meeting Planning for Results Budget the Time Practice the Meeting The Meeting Should the Artist Attend the Meeting? Ending the Meeting Negotiating Ethics and Payola Ethics Payola References
14 Mentors, Coaching, and Leadership
Coaching and Mentoring Leadership Note References
Epilogue
Appendix A Artist Management Contract Form
Appendix B Partnership Agreement for Members of a Band
Appendix C The Artist Recording Contract
Appendix D The Artist Career Plan
Appendix E Kesha’s Artist Management Contract
Appendix F Taylor Swift’s First Artist Management Contract
Index

Content preview from Artist Management for the Music Business, 5th Edition

Introduction

This book is intended to be the definitive guide to the student of management of artists in the music business, those artists who choose to manage their own careers, as well as to those seeking to become professional artist managers. Some of the tools developed for this book are found nowhere else, and active artist managers will find them to be helpful planning and organizational tools. The companion website for this book, www.artistmanagementonline.com, is a continuing resource for both the artist manager and artists. The site includes a free directory of artist management firms, advice, and links to help the manager be a more effective manager in the music business. And most importantly, the website is the portal to an online ...

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Artist Management for the Music Business, 5th Edition

by Paul Allen

Introduction

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.