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ASTD Handbook of Measuring and Evaluating Training by Patricia Pulliam Phillips

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Jack J. Phillips

On how it all started…

It all started in about 1970. I was on the training staff of Lockheed Aircraft, which is now Lockheed Martin, and I was disappointed with what we were doing with evaluation. So I complained about it, and our training director at that time asked me to chair a task force to make it better. And that is what often happens when you complain. I started looking around at what was being done, and we were doing some evaluation at the reaction and learning levels at that point—testing as we called it—and we started looking at what others were doing. At that time, I contacted Don Kirkpatrick who had published some ...

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