Chapter 12 Analyzing Qualitative Data

Keenan (Kenni) Crane

In This Chapter

This chapter explores various ways to analyze data from interviews, focus groups, case studies, and other qualitative data collection methods without having to be a qualitative researcher. Upon completion of this chapter, you will be able to

  • describe the importance of qualitative data to support and give credibility to the monetary data
  • describe three types of validity in qualitative data
  • apply a four-step approach to organize your descriptive data.

The Importance of Using Qualitative Data

Qualitative data are typically defined as information that can be captured ...

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