Keenan (Kenni) Crane
In This Chapter
This chapter explores various ways to analyze data from interviews, focus groups, case studies, and other qualitative data collection methods without having to be a qualitative researcher. Upon completion of this chapter, you will be able to
- describe the importance of qualitative data to support and give credibility to the monetary data
- describe three types of validity in qualitative data
- apply a four-step approach to organize your descriptive data.
The Importance of Using Qualitative Data
Qualitative data are typically defined as information that can be captured ...