Chapter 12
Analyzing Qualitative Data
Keenan (Kenni) Crane
In This Chapter
This chapter explores various ways to analyze data from interviews, focus groups, case studies, and other qualitative data collection methods without having to be a qualitative researcher. Upon completion of this chapter, you will be able to
- describe the importance of qualitative data to support and give credibility to the monetary data
- describe three types of validity in qualitative data
- apply a four-step approach to organize your descriptive data.
The Importance of Using Qualitative Data
Qualitative data are typically defined as information that can be captured ...
Get ASTD Handbook of Measuring and Evaluating Training now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
