Bruce C. Aaron
In This Chapter
This chapter explores techniques that can be used to isolate the effects of programs from the effects of other factors when evaluating business performance measures. Upon completion of this chapter, you will be able to
- explain the importance of isolating the unique contribution of a program to business outcomes
- identify techniques available to isolate the effects of a program
- select the appropriate isolation technique for any situation and level of evaluation.
The Importance of Isolating the Effect of a Program
Two particularly important challenges face consultants ...