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ASTD Handbook of Measuring and Evaluating Training by Patricia Pulliam Phillips

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Chapter 2 Developing Powerful Program Objectives

Heather M. Annulis and Cyndi H. Gaudet

In This Chapter

This chapter explores the levels of objectives essential to designing and measuring programs that make a difference in organizations. Upon reading this chapter, you will be able to

  • describe reasons to link objectives to organizational needs and priorities
  • identify levels of objectives
  • write a powerful objective.
 

The Importance of Developing Powerful Objectives

Powerful objectives drive powerful results. Linking program objectives to organizational objectives allows top-level executives to recognize the value of learning initiatives ...

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