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ASTD Handbook of Measuring and Evaluating Training by Patricia Pulliam Phillips

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Chapter 6 Conducting Interviews

Anne F. Marrelli

In This Chapter

In interviews, an individual responds orally to questions asked orally by one or more persons. Interviews may be conducted face-to-face or via telephone or video conferencing. This chapter provides basic guidelines for developing and applying interviews to collect data for evaluating training and other development programs. By reading this chapter, you will learn to

  • identify situations in which interviews are an effective data collection method
  • develop interview questions
  • plan and conduct interviews
  • identify appropriate analysis techniques for the data you collect in interviews. ...

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