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ASTD Handbook of Measuring and Evaluating Training by Patricia Pulliam Phillips

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Chapter 7 Conducting Focus Groups

Lisa Ann Edwards

In This Chapter

This chapter explores techniques for gathering data about the causes of performance problems so that appropriate solutions such as skills training and learning and development activities can be created. After reading this chapter, you will be able to

  • select participants and ensure participation
  • identify three techniques for conducting focus groups
  • summarize qualitative data that lead to solutions.
 

The Importance of Using Focus Groups

A focus group is a small group discussion conducted by an experienced facilitator. A focus group is designed to solicit qualitative data ...

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