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Awaken
book

Awaken

by Joseph Jaworski, Rajendra Sisodia
April 2023
Beginner to intermediate
272 pages
6h 21m
English
Wiley
Content preview from Awaken

Prologue

How did an idealistic, trusting, peace‐loving, harmony‐seeking scion of a ferociously feudal family in rural India come to cofound a global movement to bring love, compassion, and transcendent purpose to the rough‐and‐tumble world of business? How did a left‐brained, hyper‐analytical engineer from the warrior caste in India come to write books like Firms of Endearment, Conscious Capitalism, Everybody Matters, Shakti Leadership, and The Healing Organization? How did a self‐loathing marketing professor (who almost wrote a book called The Shame of Marketing) channel timeless wisdom and alchemize his own suffering to help corporate leaders learn how to use business to serve, uplift, and heal?

“What is most personal is most universal.” The truth of this phrase from Carl Rogers struck me in 2018, as I was working on The Healing Organization: Awakening the Conscience of Business to Help Save the World. I shared very little of my own life journey in the book, limiting it to a few reflections in the Prologue. In all my earlier books, I hadn't referred to my personal experiences at all. But I now realize that the books that had the most profound impact on me were those in which the author shared deeply from their own life journey. These included Viktor Frankl's Man's Search for Meaning, Joseph Jaworski's Synchronicity, and Lynne Twist's The Soul of Money, among many others. I also realized that two of my own books that have had the greatest impact were built in part around the ...

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Publisher Resources

ISBN: 9781119789192Purchase Link