AWS Certified AI Practitioner (AIF-C01) Study Guide

Chapter 6. Building with Amazon Bedrock and Amazon Q

Amazon cofounder Jeff Bezos once said, “We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards.” This guiding principle has helped make his company into a powerhouse of the digital age.

When generative AI surged in popularity, AWS first talked extensively with its customers and there were some consistent themes:

• Customers wanted an easy way to find and use FMs.

• They needed seamless integration of FMs into their applications without managing complex infrastructure.

• Costs had to remain low.

• They wanted a simple way to customize FMs using their own data to fit unique business needs.

• Data privacy and security were essential throughout the process.

• Customers did not want their data to be used to train FMs for other companies.

Based on this feedback, AWS initiated an ambitious program to create a sophisticated platform to build generative AI applications—which became known as Amazon Bedrock. It was announced as a preview edition in April 2023 and was made generally available in September 2023. For AWS, this was a strategically important effort, and speed was critical.

In this chapter, we will get an overview of this powerful system. We’ll also look at another important generative AI technology platform: Amazon Q, which is a virtual assistant for businesses and software developers. For the purposes of the exam, you will need to know the capabilities of each of these systems ...