July 2025
Intermediate to advanced
788 pages
22h 16m
English
Today, technology companies such as Amazon, Google, Netflix, and Facebook drive immense success by gaining insight from their data and understanding what customers want. They personalize the experience in front of you, for example, movie suggestions from Netflix, shopping suggestions from Amazon, and search selections from Google. All of their success is attributed to their ability to analyze data and utilize it for customer engagement. That’s why data is now considered the new gold.
Picture this: you are getting ready to watch television, excited to see your favorite show. You sit down and try to change the channel, only to find that the remote control is not working. You try ...