Chapter 5

Prepare for success

5.1    Be clear about what really drives value

5.2    Prepare to be wrong

5.3    Work with a Range of Outcomes

5.4    Encourage constructive challenge

5.5    Appoint value driver owners

5.6    Cast the net of outcomes wide

5.7    Reduce the downside, maximise the upside

 

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5. Prepare for success

5.1 Be clear about what really drives value

Assumptions and ever so slightly varying interpretations about a project’s purpose1 and its value drivers contribute to disruptive misalignments. In many business cases, volume is seen as a key value driver. Yet, most of the time volume is just the outcome of how the underlying value drivers have been orchestrated. Set yourself up for success by getting clarity about ...

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