6Planning and Setting Goals

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Learning Objectives

By the end of the chapter you should be able to:

• Describe the strategic planning process and four generic strategy types.

• Explain how operational planning is used to achieve strategic goals.

• Describe the function of control plans.

• Outline the characteristics of effective goals and how to formulate them.

As stated earlier in this course, one of the basic functions of management is planning. Effective planning begins with organizational goals and moves progressively through strategic planning, operational planning, and planning for control, as shown in Exhibit 6-1.

Goals for an organization ...

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