Driving Likes

One of the ways you can drive up your “Likes” (and hence your ranking on people’s timeline) in the advertising cycles is with a “Tease and Reveal” where the user has to “Like” the Page in order to see some content. This section walks you through setting up a WordPress blog using the Facebook Tab Manager plugin for WordPress. You will need to install the Facebook Tab Manager plugin. (See the WordPress section earlier in this chapter.)

Create a WordPress Category

In this first step, log on to your WordPress installation and click on Posts Image Categories (Figure 12–21). You can name this anything you want, but I would suggest that you not ...

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