When was the last time you visited an app’s mobile web site rather than its native app counterpart? Was it an enjoyable experience? What did you like about it? What could have been better?
Possibly one of the things you liked was the convenience. You didn’t have to go to an app store to download the app and you didn’t have to worry about the app being unavailable for your particular phone. You weren’t forced to install anything to clutter up your phone’s home screen with another app icon.
Was there anything you didn’t like? Was the web app ...