APPLICATION LIFE CYCLE

After you have an application in the store, keeping track of any issues and problems people are having with it and submitting updates to add new functionality or correct any issues is very important. It is generally well understood that a popular application in any ecosystem often has a responsive developer who is assisting customers with issues they are having and releasing updates to fix common issues. Additionally, customers love buying an app and then seeing ongoing value delivered through regular updates and feature additions.

The Seller Dashboard gives app publishers some tools to assist with the life-cycle process:

  • Metrics about your apps
  • App update process

These tools are discussed at length in the following sections.

Using Seller Dashboard Metrics

The Store captures a number of helpful metrics that can help with giving you insights into how your app is being used and whether any issues are occurring. The following are a few of the metrics that are gathered:

  • Downloads
  • Purchases
  • Trials
  • Purchased seats
  • Installs
  • Uninstalls
  • Runtime errors

Figure 8-11 shows an example of the metrics overview page showing all your apps in the Seller Dashboard.

Figure 8-12 shows an example of the detailed metrics for a given application in the Seller Dashboard.

Capturing additional information and metrics to help you run your apps is also ...

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