December 2013
Intermediate to advanced
160 pages
3h 58m
English
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CHAPTER 1
Behavioral Economics and Belief Systems
Introduction
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many resist the idea (or do not realize) that religion is a key contributor to a consumer’s core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. All cultures have a concept of God and of spirituality, although definitions and acceptance of those concepts vary.
The field of behavioral ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.