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Chapter 1 Behavioral Economics and Belief Systems
Chapter 2 Demystifying Belief Systems
Chapter 3 Belief Systems of the Western World & Interpretations for Behavioral Economics
Chapter 4 Belief Systems of the Eastern World & Interpretations for Behavioral Economics
Chapter 5 The Disconnect Between Belief Systems and Behavioral Economics
Chapter 6 Comparing Belief Systems: Influences on Behavioral Economics
Chapter 7 Comparing Belief Systems: Influences on Consumers
Chapter 8 Managerial Implications for Businesses
Chapter 9 Cases
Chapter 10 Conclusion
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