This chapter explores the influence of religion on consumer behavior through a series of three case studies. The first case study examines Best Buy’s controversial advertising practice in 2009 when the company provided greetings for a Muslim holiday in a weekly circular advertisement during the traditional American holiday season. The second case study investigates how religion and politics are tightly intertwined and the challenges businesses need to address as the Hispanic population and associated religious values continue to increase in America. Finally, the third case examines pro-social advertising with sustainable marketing and investigates how religious affiliation influences adoption of sustainable consumption practices. ...

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