December 2013
Intermediate to advanced
160 pages
3h 58m
English
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CHAPTER 9
Cases
This chapter explores the influence of religion on consumer behavior through a series of three case studies. The first case study examines Best Buy’s controversial advertising practice in 2009 when the company provided greetings for a Muslim holiday in a weekly circular advertisement during the traditional American holiday season. The second case study investigates how religion and politics are tightly intertwined and the challenges businesses need to address as the Hispanic population and associated religious values continue to increase in America. Finally, the third case examines pro-social advertising with sustainable marketing and investigates how religious affiliation influences adoption of sustainable consumption practices. ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.