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Beyond Big Data: Using Social MDM to Drive Deep Customer Insight
book

Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

by Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, Dan Wolfson
October 2014
Beginner to intermediate content levelBeginner to intermediate
272 pages
7h 52m
English
IBM Press
Content preview from Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

Chapter 5. Product Capabilities for Social MDM

Regardless of whether you are working with the Social MDM Reference Architecture or developing a concrete Next Best Action (NBA)1 solution to improve customer care and marketing initiatives, eventually you will need to choose a combination of products for implementing the solution. IBM has a mature and growing portfolio of products that provide the capabilities for implementing the variety of solution architectures that we outline throughout the book. In this chapter, we describe key capabilities of select IBM products that underpin a social MDM endeavor.

1. The term NBA will be explained in detail in Chapter 6 on “Social MDM and Customer Care.”

Table 5.1 lists the key products that we will cover ...

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Publisher Resources

ISBN: 9780133509823Purchase book