Chapter 5. Product Capabilities for Social MDM

Regardless of whether you are working with the Social MDM Reference Architecture or developing a concrete Next Best Action (NBA)1 solution to improve customer care and marketing initiatives, eventually you will need to choose a combination of products for implementing the solution. IBM has a mature and growing portfolio of products that provide the capabilities for implementing the variety of solution architectures that we outline throughout the book. In this chapter, we describe key capabilities of select IBM products that underpin a social MDM endeavor.

1. The term NBA will be explained in detail in Chapter 6 on “Social MDM and Customer Care.”

Table 5.1 lists the key products that we will cover ...

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