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Beyond Bullet Points, 3rd Edition

Name: Beyond Bullet Points, 3rd Edition
Author: Cliff Atkinson
ISBN: 9780735660052

by Cliff Atkinson

April 2011

Beginner

352 pages

10h 9m

English

Microsoft Press

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Acknowledgments
Dedication
Introduction
How this Book Is OrganizedWhere to Get the Companion ContentHow to Access Your Online Edition Hosted by SafariHow to Download the Online Edition to Your ComputerHow to Get Support & Provide FeedbackErrata & Book SupportWe Want to Hear from YouStay in Touch
1. The Perfect PowerPoint Storm
Stepping onto the Media StageA Singular StoryThe Heart of the ProblemDistilling the EssenceMixing MediumsFade to GrayStark ChoicesWinds of ChangeThe Power of BBP in Your Hands
2. Realigning Our PowerPoint Approach with the Research
Three Bedrock Tools of PowerPointRealignment 1: Use Slide Sorter View to Manage the Volume of Information in Your PresentationIn Search of “Research Reality”Research Reality 1: You Have to Respect the Limits of Working MemoryBBP Respects the Limits of Working MemoryThe Old Way Ignores the Limits of Working MemoryRealignment 2: Use Notes Page View to Synchronize What You Show and What You SayResearch Reality 2: You Have to Address the Two ChannelsBBP Addresses the Two ChannelsThe Old Way Addresses Only One ChannelRealignment 3: Use Normal View to Guide Attention on the ScreenResearch Reality 3: You Have to Guide AttentionBBP Guides AttentionThe Old Way Does Not Guide AttentionA Well-Trained Tool
3. Building a Foundation with the BBP Story Template
What Does the Road Ahead Look Like?Sewing Up Understanding with BBPThe Heart and Brain of BBP: The Story TemplateThe Built-in Story StructureTheory Becomes PracticalStep 1: Choose a Story Thread and a Pattern to FollowStep 2: Pull Through What’s Most Important FirstStep 3: Guide the Visual and Verbal Strands with Your StoryboardSketching the First Five SlidesSketching the Rest of the SlidesApplying Custom LayoutsAdding Graphics to the First Five SlidesAdding Graphics to the Rest of the SlidesStepping into the ScreenPresenting in Multiple ViewsPresenting with a Tablet PCPresenting OnlineDocumenting the ExperienceGetting Started with the BBP Story TemplateWriting Headlines Using Three Ground RulesRule 1: Write Concise, Complete Sentences with a Subject and a Verb in Active VoiceRule 2: Be Clear, Direct, Specific, and ConversationalRule 3: Link Your Ideas Across Cells
4. Planning Your First Five Slides
What Will You Show, Say, and Do in the First Five Slides?Starting with the Title and BylineChoosing a Story ThreadOrienting the Audience with the Setting HeadlineInteresting the Audience with the Role HeadlineEngaging the Audience with the “Point A” HeadlineMotivating the Audience with the “Point B” HeadlineCreating Dramatic Tension Between the Point A and Point B HeadlinesFocusing the Audience with the “Call to Action” HeadlineChoosing a Pattern to FollowClosing the Curtain on Act IReviewing the Five HeadlinesAppealing to Your Audience’s EmotionsFocusing Your Ideas10 Tips for Enhancing Act ITip 1: Inspiration from the ScreenwritersTip 2: Varying your StoryTip 3: Your Act I Screen TestTip 4: Multiple Stories, Multiple TemplatesTip 5: Visualize Your AudienceTip 6: What Problem Is Your Audience Facing?Tip 7: Strategic CollageTip 8: The Story of AdvertisingTip 9: Persuasive EducationTip 10: Get the Writing Right
5. Planning the Rest of Your Slides
And Now Presenting…Act IIA Special Type of OutlineBuilt-in ScalabilityThreading the Eye of the Needle Using a HierarchyPrioritizing Your SlidesJustifying the Call to Action Headline with the Key Point HeadlinesImproving Your Key PointsClarifying Each Key Point Headline with Its Explanation HeadlinesBacking Up Each Explanation Headline with Its Detail HeadlinesFleshing Out the Rest of Act IIPulling Through What’s Most Important FirstLowering the Curtain on Your Story Template10 Tips for Enhancing Your Story TemplateTip 1: The Power of ThreeTip 2: Make Room for FourTip 3: Tailor Your Act II Column Headings to Your ProfessionTip 4: Story Templates for TeamsTip 5: The Story NuggetTip 6: BBP Beyond PowerPointTip 7: Build an Outline in a BrainstormTip 8: Tap Your Team’s TalentsTip 9: Take the Express ElevatorTip 10: The Hierarchy in Your Mind
6. Setting Up Your Storyboard and Narration
What Will You Show, Say, and Do During Every Slide?Preparing the StoryboardReformatting Your Story Template ManuallyUsing the BBP Storyboard FormatterCuing Working Memory with Preliminary Slide BackgroundsPracticing Scaling to TimeEditing Your Headlines If NeededReviewing the StoryboardPlanning for the Verbal Channel by Writing Down What You’ll SayPlanning for the Visual Channel by Sketching Your StoryboardStoryboarding Using Three Ground RulesRule 1: Be Visually Concise, Clear, Direct, and SpecificRule 2: In Act II, Sketch Consistency Within Columns and Variety Across ColumnsRule 3: Sketch Outside the Screen Too10 Tips for Enhancing Your StoryboardTip 1: Set Up the Slide Master ManuallyTip 2: Set Up the Notes Master ManuallyTip 3: Install the Storyboard Formatter on Your Local ComputerTip 4: Edit the HeadlinesTip 5: Apply Slide Backgrounds ManuallyTip 6: Set Up Custom Layouts and Themes ManuallyTip 7: The BBP Storyboard SketchpadTip 8: Print Full-Page StoryboardsTip 9: Create Nested StoryboardsTip 10: Rehearse with Only Your Headlines
7. Sketching Your Storyboard
What Do I Sketch on Each Slide?Sketching the Act I SlidesSketching the Title SlideAdding and Sketching a Speaker Introduction SlideSketching the Setting SlidePicture a Strong StartStart with an AnecdoteStart with a ChartStart with a Simple LineStart with a VideoSketching the Role SlideCreate a Simple Visual Prompt with a PhotoHide the HeadlinesTap into the Power of PaperSketching the Point A and Point B SlidesUse an “Emotional” ChartDouble Your Impact by Splitting the ScreenInteract at Points A and BTake a PollIntroduce the MotifUnlock Information with a Visual PromptLink the Act I Slides with a Single Chart or PhotographSketching the Call to Action and Key Point SlidesTripling Your Impact with Three PanelsAdding It Up with IconsPropping It UpUsing Video, Sound, or Motion Graphics (Carefully)Blacking Out the ScreenRaising Interest with Your LayoutsKeeping the Motif FlowingPausing at the End of Each Key Point SectionPresenting with More than One SpeakerSketching an Optional Navigation BarSketching the Explanation SlidesSketching a Visual OrganizerSketching Headline-Only Explanation SlidesUsing a Screen CaptureSketching the Detail SlidesExplaining Ideas by Building a DiagramBuilding a Chart Across a Series of SlidesCompleting the Explanation SlidesSwitching to Other MediaAdapting Your Sketches to Your ProfessionSketching Your Story TemplateReady, Set, Sketch!

8. Adding Graphics to Your Slides
Which Graphics Do I Add to Each Slide?Defining Your Design ConstraintsAdding Graphics Using Three Ground RulesRule 1: See It in SecondsRule 2: Align the Aesthetics with the AudienceRule 3: Defend Your Foundation!Starting the Production FlowDelegating the Graphics TasksGetting the Graphics You Already HaveGetting Graphics at Stock Photography Web SitesCreating the Graphics You CanApplying Final Slide Layouts to Your StoryboardApplying, Reviewing, and Refining the LayoutsAdding Graphics to the Call To Action and Key Point SlidesPreparing Slides That Don’t Require GraphicsAdding Graphics to the Act I SlidesAdding Graphics to the Explanation SlidesAdding Graphics to the Detail SlidesCreating the Act III SlidesFine-Tuning and Finishing UpAdding Graphics to the Title and Closing Credits SlidesReviewing and Adding Graphics to the Notes PagesReviewing and Finalizing the Storyboard10 Tips for Enhancing Your StoryboardTip 1: Clip Your IdeasTip 2: The Photo Basics—Size, Crop, and CompressTip 3: Try Three TreatmentsTip 4: Design for Your DesignerTip 5: Build a BBP Layout LibraryTip 6: Build a BBP Charts LibraryTip 7: Consider ColorTip 8: Call Out Additional InformationTip 9: Sketch It All, Live!Tip 10: Develop a Single Illustration, Slide by Slide
9. Delivering Your BBP Presentation
Delivering Your Presentation Using Three Ground RulesGround Rule 1: Step into the ScreenGround Rule 2: Remove the DistractionsGround Rule 3: Manage the FlowRemoving DistractionsPreparing the EnvironmentChecking the TechnologyPlanning for ProblemsRehearsing Away DistractionsUsing NotesPrompting a DialogBeing AuthenticWorking Confidently with Your SlidesHandling Q & AImprovising Within ConstraintsKeeping Control of Your StoryPreparing for Different ContextsHanding Out HandoutsPresenting Without Being PresentSending Your Notes Pages (Not Your Slides)Producing an Online PresentationAnd Now, Presenting…10 Tips for Enhancing Your DeliveryTip 1: The Living BrandTip 2: ToastmastersTip 3: Stretch YourselfTip 4: Innovative HandoutsTip 5: Got Gobo?Tip 6: Visual MnemonicsTip 7: Make the Conversation High VoltageTip 8: Magnify IntimacyTip 9: Flip Through Flip ChartsTip 10: Predesign Your Media Tools
10. Reviewing a Range of BBP Examples
What Other Examples Can I See?Introducing a Case with The TrialAct I: The Classical Storytelling FoundationA Photographic Setting SlideReviewing the Act I Slides for The TrialReviewing the Call to Action and Key Point Slides for The TrialKeeping on Track with The PlanWriting Act I of the Story TemplateResearching and Adding Available Graphics for The PlanReviewing the Act I Slides for The PlanReviewing the Call to Action and Key Point Slides for The PlanDelivering The Plan RemotelyPresenting Results with The AnalysisResearching and Adding Available Graphics for The AnalysisReviewing the Act I Slides for The AnalysisReviewing the Call to Action and Key Point Slides for The AnalysisMaking Information Meaningful with The ReportResearching and Adding Available Graphics for The ReportReviewing the Act I Slides for The ReportReviewing the Call to Action and Key Point Slides for The ReportEngaging Students with The ClassResearching and Adding Available Graphics for The ClassReviewing the Act I Slides for The ClassReviewing the Call to Action and Key Point Slides for The ClassPutting Your Clients at the Center in The PitchResearching and Adding Available Graphics for The PitchReviewing the Act I Slides for The PitchReviewing the Call to Action and Key Point Slides for The PitchHandling Objections to BBP
A. BBP Ground Rules and Checklists
The BBP Ground RulesThree Ground Rules for Writing HeadlinesThree Ground Rules for StoryboardingThree Ground Rules for Adding GraphicsThree Ground Rules for Delivering Your PresentationThe BBP ChecklistsChecklist: Planning Your First Five SlidesChecklist: Planning the Rest of Your SlidesChecklist: Preparing the StoryboardChecklist: Sketching the StoryboardChecklist: Adding Graphics to the StoryboardChecklist: Delivering Your Presentation
B. Presenting BBP with Two Views
Using Slide Show View and ToolsUsing Presenter View and ToolsDelivering a Presentation Using Presenter View
C. Starting Your Point A and B Headlines
D. Starting Your Call to Action Headlines
E. Creating Custom BBP Layouts
Creating the Key Point Slide Layout ManuallyCreating the Explanation Slide Layout ManuallyCreating the Detail Slide Layout ManuallyAdding an Optional Navigation Bar ManuallyAdding Automated AnimationAdjusting the Notes Master Layout
Index
About the Author
Copyright

Overview

Unlock the amazing story buried in your presentation—and forget boring, bullet-point-riddled slides forever! Guided by communications expert Cliff Atkinson, you’ll walk you through an innovative, three-step methodology for increasing the impact of your presentation. Discover how to combine classic storytelling techniques with the power of visual media to create a rich, engaging experience with your audience. Fully updated for PowerPoint 2010, and featuring compelling presentation examples from classroom to boardroom, this book will help transform your presentations—and your business impact!

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Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results, Fourth Edition

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