Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results, Fourth Edition

Appendix BStarting Your Challenge and Desire Headlines

As you write your Challenge and Desire headlines in Act I of your story template, you might find it helpful to review a range of phrases that provide the words you can use to start each headline.

To use this table, look down the Challenge column, and when you find a challenge phrase that matches the challenge faced by your audience, look across at the Desire column to see a corresponding desire phrase. When you’ve found one of each, refer to Appendix C to fill in the space between challenge and desire with a Map headline.

CHALLENGE (WHAT CHALLENGE DO I FACE?)	DESIRE (WHERE DO I WANT TO BE?)
You’re overwhelmed about x.	You’d like to gain control.
You’re unclear about x.	You’d like ...