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Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results, Fourth Edition by Cliff Atkinson

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Appendix BStarting Your Challenge and Desire Headlines

As you write your Challenge and Desire headlines in Act I of your story template, you might find it helpful to review a range of phrases that provide the words you can use to start each headline.

To use this table, look down the Challenge column, and when you find a challenge phrase that matches the challenge faced by your audience, look across at the Desire column to see a corresponding desire phrase. When you’ve found one of each, refer to Appendix C to fill in the space between challenge and desire with a Map headline.

CHALLENGE (WHAT CHALLENGE DO I FACE?)

DESIRE (WHERE DO I WANT TO BE?)

You’re overwhelmed about x.

You’d like to gain control.

You’re unclear about x.

You’d like ...

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