What is this practice and how effective is it?

Mission statements have become popular in recent years as managers look to build a high-performance culture. The trouble is that most focus on lofty goals and meaningless words rather than inspiring people with a compelling “reason for being” and core values that build their emotional commitment. Consequently, despite the time and effort involved, people end up ignoring most of them. We will look at how the best organizations deal with these problems and inspire their people.

Alternative names and related topics: corporate governance; business ethics; emotional commitment

How an organization defines its purpose and defines and articulates its goals influences how its people think, ...

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