July 2012
Beginner
514 pages
12h 53m
English
Content preview from Beyond Powerful Radio, 2nd Edition
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Introduction
“Art happens—no hovel is safe from it, no prince may dependupon it, the vastest intelligence cannot bring it about.”
—James McNeill Whistler
The curse of our business is that it looks easy. Everyone can talk, so people believe they are experts, and that anyone can do it. That's because the great talented broadcast personalities and communicators make it look so effortless. But communicating powerfully in a way that will get, keep, and grow audiences is not easy. It is very hard work, requiring craft, skill, desire, experience, and training.
If you have the desire for the work, this book will give you the methods and professional standards that can help you succeed, wherever you are in your broadcast career, whatever your skill ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.