July 2012
Beginner
514 pages
12h 53m
English
Content preview from Beyond Powerful Radio, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,







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Contents
Part I Tools: Creating Content for Any Platform
1 Creating Powerful Content— No Longer “Just Radio”
2 Are You a Generator or a Reactor?
3 Personality Radio & Morning Shows
4 From Rock to Talk (and For Anyone Who Wants to Do a Talk Show)
5 Local vs. National Programming
12 Producers—Facing the Blank Page
15 Interview Techniques—for Journalists, Talk Hosts & Music Personalities
16 Public Service Announcements
17 Becoming a Powerful Storyteller
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