Contents
Part I Tools: Creating Content for Any Platform
1 Creating Powerful Content— No Longer “Just Radio”
2 Are You a Generator or a Reactor?
3 Personality Radio & Morning Shows
4 From Rock to Talk (and For Anyone Who Wants to Do a Talk Show)
5 Local vs. National Programming
12 Producers—Facing the Blank Page
15 Interview Techniques—for Journalists, Talk Hosts & Music Personalities
16 Public Service Announcements
17 Becoming a Powerful Storyteller
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