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Beyond Powerful Radio, 2nd Edition by Valerie Geller

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CHAPTER 1

Beyond Powerful Radio

Creating Powerful Content— No Longer “Just Radio”

“The experimental test of whether this art is great or good, orminor or abysmal is the effect it has on your own sense of theworld and of yourself. Great art changes you.”

—Art historian Sister Wendy Beckett

 

“Art is accusation, expression, passion.”

—Günter Grass

 

Sitting on a shelf, in your bag or in a car dashboard, it's merely a box full of wires and silicon chips. The outward appearance gives little indication of the magic contained within. The radio is clearly one of the most ingenious devices ever created, yet to understand its power fully, it may help to view radio with primitive eyes.

You may have heard the story of natives in Papua, New Guinea, who, ...

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