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Beyond Powerful Radio, 2nd Edition by Valerie Geller

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CHAPTER 4

Beyond Powerful Radio

From Rock to Talk  (and for Anyone Who Wants to Do a Talk Show)

“Don't walk in front of me, I may not follow. Don't walk behindme, I may not lead. Walk beside me and be my friend.”

—Albert Camus

 

“The great ‘end’ in life is not knowledge but action.”

—T. H. Huxley

 

It's been a long time since the truly “full service” radio station disappeared. Most listeners in the United States have only heard of, but never actually heard, a station where music, interviews, news, sports, and personality callin segments were equal parts of the programming day.

Not only that, but even the highly formatted stations have narrowed their focus into subcategories of their genres. For example, in talk radio there are “Hot Talk” stations, ...

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