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Beyond Powerful Radio, 2nd Edition by Valerie Geller

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CHAPTER 6

Beyond Powerful Radio

Performance & Formatics

“To escape criticism—do nothing, say nothing, be nothing.”

—William Teacher

 

“If you bring forth what is within you, what you bring forth willsave you. If you do not bring forth what is within you, what you donot bring forth will destroy you.”

—Jesus

Performance

Now that you are on the air on a regular basis, you know what hard work it really is. When you listen to the radio, you notice people who sound spontaneous. They make their work look natural and easy. It seems these people never make a mistake on the air, or, if they do, you hardly notice, or the show takes an unexpected twist and gets even better.

Then there are broadcasters who seem pained and uncomfortable when things go astray. ...

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