O'Reilly logo

Beyond Powerful Radio, 2nd Edition by Valerie Geller

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 13

Beyond Powerful Radio

Radio Talk Shows

“A picture is nothing but a bridge between the soul of the artist and that of the spectator.”

—Eugene Delacroix

“Talk radio—Because all great minds don't think alike.”

—T-shirt slogan

Talk radio in America evolved from full-service personality music radio. Here is how it happened: At first, a few music hosts began taking calls on air between records, particularly on AM stations with strong personalities. Soon, there were fewer records and more listener phone calls. When it drew the listeners and advertisers, a few stations allowed the talk to stay, either in selected dayparts or, in rare cases, around the clock.

Talk Radio, When Talk Radio Wasn't Cool

When I entered the talk radio arena years ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required