July 2012
Beginner
514 pages
12h 53m
English
Content preview from Beyond Powerful Radio, 2nd Edition
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CHAPTER 15
Beyond Powerful Radio
Interview Techniques—for Journalists, Talk Hosts & Music Personalities
“Men are born with two ears, but with just a single tongue, in order that they should hear twice as much as they say.”
—Charles Caleb Colton
Interviews are a necessary part of the information-gathering process for both news and talk. A powerful interview can rivet the audience to their radios; a boring one can make them disappear.
Remember, your guests—whether rock stars, artists, politicians, experts, specialists in their fields, or “regular people” with stories to tell— may be nervous when they show up at your radio station. You go on the air every day and it seems routine to open the microphone and talk to thousands of people. However, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.