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Beyond Powerful Radio, 2nd Edition by Valerie Geller

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CHAPTER 17

Beyond Powerful Radio

Becoming a Powerful Storyteller

“Creating is never given to us all by itself. It goes hand in hand with the gift of observation. A true creator may be recognized by his ability to find about him, to the commonest and humblest thing, items worthy of note.”

—Igor Stravinsky

If you communicate for a living, you work in the “story business.” The purpose of storytelling is to entice the listener—to make the audience want to find out what happens next. It's not all that different from childhood fairytales: “Once upon a time, in a far off land, there was a princess and a monster. Then one day

Human beings love stories. We learn through them from the time we are children, and continue the tradition as adults. Most ...

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