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Beyond Powerful Radio, 2nd Edition by Valerie Geller

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CHAPTER 27

Beyond Powerful Radio

Integrating Radio & TV News

“The business of every art is to bring something into existence.”

—Aristotle

Every TV news director I work with says the same thing: “Our best people come from radio.” That's because radio people know how to communicate and tell stories; they can work without a script, and can spontaneously improvise. Many TV-only broadcasters look back wistfully, remembering their days in radio as their happiest, when they did their best work.

Smart broadcasters use TV for what it does best, presenting pictures to show events as they happen. With the Internet, most radio personalities and programmers are becoming more experienced working with video to post on station websites. But radio is great ...

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