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Beyond Powerful Radio, 2nd Edition by Valerie Geller

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CHAPTER 28

Beyond Powerful Radio

Audio Communication AcrossMultiple Delivery Platforms:Broadcasting, Streaming, Video, Social Media, Podcasting,& Beyond…

“At Google, we worry first about creating an application that will work to benefit a user, rather than worrying first about how it's going to make money.”

—Chris Sacca, Head, Special Initiatives Department for Google

 

 

There has never been a more exciting time to work as a communicator. Commercial radio in America has been around for more than 90 years, and radio's audience is still expanding. Now it's easier to access because a radio can be in your pocket, your phone, your computer, your iPad, and your stereo system. What's great about the digital world is that it's mobile and convenient. ...

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