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Beyond Software Architecture: Creating and Sustaining Winning Solutions by Luke Hohmann

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Chapter 3. The Difference between Marketecture and Tarchitecture

Chapter 1 presented an overview of software architecture. Chapter 2 followed with a discussion of product management. This chapter returns to architecture and clarifies how the marketing and technical aspects of the system work together to achieve business objectives.

Who Is Responsible for What?

Software systems can be divided architecturally along two broad dimensions. The first is the marketecture, or the “marketing architecture.” The second is the tarchitecture, or the “technical architecture.” I refer to the traditional software architect or chief technologist as the tarchitect and the product marketing manager, business manager, or program manager responsible for the system ...

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