January 2003
Intermediate to advanced
352 pages
10h 4m
English
Chapter 1 presented an overview of software architecture. Chapter 2 followed with a discussion of product management. This chapter returns to architecture and clarifies how the marketing and technical aspects of the system work together to achieve business objectives.
Software systems can be divided architecturally along two broad dimensions. The first is the marketecture, or the “marketing architecture.” The second is the tarchitecture, or the “technical architecture.” I refer to the traditional software architect or chief technologist as the tarchitect and the product marketing manager, business manager, or program manager responsible for the system ...
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